Earthly · Revenue Retention Monitor

Currency

Window length: 18 months

Boundary (end of before-window, start of after-window)

Attention list. Minimum lifetime spend

Exclude largest account

Attention list: repeat customers who are overdue

Company	Email	Invoices	Usually buys every	Last purchase	Status

Customer detail: companies who bought in the before-window

Company	Email	Invoices before	Revenue before	Invoices after	Revenue after	Change	Status

Paid, non-subscription Stripe invoices only. Duplicate Stripe records for the same company are combined automatically. A company with revenue before the boundary and none after is counted as churned. Note: some enterprise invoices are raised in Xero rather than Stripe, so a customer shown as churned here may still be active. Companies on long purchase cycles may also appear churned.